Facebook Timeline vs. Page

We often meet with new clients who are confused between their personal Facebook Timeline and their Facebook Page.  In a nutshell, your personal Facebook Timeline is for posts about you, your family, friends and, maybe, pets.  Your Facebook Page is tailored specifically for business, organizations or brands.  And, as such, the Facebook Page is the perfect way to divide your personal life from your professional life on Facebook.

Like buttons are ONLY on Pages.  They are NOT on Timelines.

Like buttons are ONLY on Pages. They are NOT on Timelines.

The #1 reason why the distinction between your personal Timeline and your Page is important?  So people can LIKE you!  The option to “Like us on Facebook” cannot happen on your personal Timeline.  Their is no Like button on the Facebook Timeline.  Only Pages have Like buttons.

Once friends click "Like" they will receive your Page posts in their News feed.

Once friends click “Like” they will receive your Page posts in their News feed.

Once friends Like your page they will receive regular updates of your Page posts in their News feed.

Some other sticking points?  Your personal Timeline requires your birthday and your sex.  Now, that just gets strange if you are a Pizza joint (Aquarius, male).  Instead, the Page has an “About” section where you can define your business, provide location, phone numbers and hours of operation.

The "About" section lets you define your business, provide location, phone and hours of operation.

The “About” section lets you define your business, provide location, phone and hours of operation.

Friends can post on your Facebook Timeline.  On the Facebook Page, followers’ (people who have Liked your page) comments are condensed in the right hand column under “Recent Posts by Others”.  The benefit is twofold: comments are not front and center, and hopefully, you have time to address any comments before they are actually viewed by others.

Recent Posts by Others is condensed in the right hand column.

Recent Posts by Others is condensed in the right hand column.

A great feature of the Facebook Page is the Admin Panel.  Here you will see the reach of your posts (how many saw the post) and notifications of responses.

Post notifications, insights, friends to invite are listed here.

Post notifications, insights, friends to invite are listed here.

The lower right hand box, “Invite Friends” suggests friends that might enjoy your Page.  All you have to do is click on the suggested friend and they are sent an invite to Like your Page.

Now that we’ve described the differences between the Timeline and the Page, are you ready to create your own?  Here are the directions taken directly from Facebook:

How do I create a Page?

If you’re the official representative of an organization, business, celebrity or band, you can create a Page to represent your organization on Facebook.

To create a Page, log into a desktop computer and follow these directions:

  1. Click Create a Page from the More section at the bottom right of your homepage
  2. Choose a Page category
  3. Choose a subcategory and enter the required information
  4. Check the box next to I agree to Facebook Pages Termsand click Get Started

directions taken from Facebook®

Good luck with your new Facebook Page and let us know how it turns out.  We’d be honored to be one of your very first Likes!

Like Us on Facebook for more tips www.facebook.com/CoastalChickMedia

 


Posted in Coastal Chick Media Tagged with: , , , , ,
One comment on “Facebook Timeline vs. Page
  1. Gabriel says:

    I recently set up a business Page on Facebook and was surprised to see it has both a timeline/profile page and a home page. Since posts go onto the left side of the timeline page, what function is the home page? It appears that all I can see there is something I post there.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>