The Power of the Like

Anthony Weiner is a man who understands the power of social media.  Twitter brought him down two years ago .  Today, social media, Weiner’s former nemesis, could prove to be his most cherished ally.

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This morning, Weiner announced his candidacy for mayor via a video posted on Facebook.  According to the New York Times, “The two-minute video was posted online overnight, apparently prematurely, and then announced by Mr. Weiner in a 5 a.m. e-mail. It makes an oblique and glancing reference to the scandal that prompted him to resign from Congress; Mr. Weiner asks voters for “a second chance,’’ but does not apologize for his conduct.”

Weiner had not posted on Facebook since May 30, 2011, days after the scandal broke two years ago.  This  morning his page had three new posts.  Posts prior to May 30, 2011 have been left intact.  Why wouldn’t he start fresh with a NEW Facebook page?  The simple answer – his Facebook page had 56, 655 Likes.

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56, 655 who were partial to him in 2011, can now be specifically targeted in the hopes of winning them back.  Will he successfully woo them and go on to become New York’s next mayor?  Although his chances are considered slim, there is no better place to start than the 56,655 who Liked him in the first place.  Weiner’s best chance at image repair is with the audience who favored him pre-scandal.  Of course, only time will answer the question: Can old Likes turn into yes votes?



Posted in Coastal Chick Media

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